Dalata Digs Deep with its Inaugural Great Dalata Cycle
This September, Dalata Hotel Group set out on a 1,100 kilometre cycle around the island of Ireland in aid of CMRF Crumlin. The cycle, which took off from Dublin Airport, saw the team visit a number of the group’s Clayton and Maldron hotels along the way. The route went through Belfast, Derry, Sligo, Galway, Limerick, Cork and Wexford before finishing in the Clayton Hotel Ballsbridge, Dublin.
The inspirational team raised over €42,000 with support from a number of corporate sponsors. The cycle is part of Dalata’s wider charity initiative Dalata Digs Deep. Now in its third year, Dalata Digs Deep sees employees from across the group take part in fundraising initiatives to raise funds for CMRF Crumlin. Dalata Digs Deep tasks each hotel and central office with a specific fundraising target and leverages competition between the groups leading ultimately to a stronger and more focused fundraising effort. The event ideas come directly from employees and have played a significant part in fostering employee engagement and team work.
To date, Dalata has raised over €550,000 for CMRF Crumlin. Some of the funds raised so far have been invested in a substantive piece of research work in Neuroblastoma. Neuroblastoma is a cancer of the nervous system that primarily affects children aged five and younger and is responsible for approximately 15% of childhood cancer deaths.